What I love about Carl’s Jr advertising is the wit and cleverness of its Effie winning “It’s Gonna Get Messy” campaign.
Oh, but wait… that was before they recently changed ad agencies.
Now it makes you want to regurgitate your Wheeties.
Goodbye “Please don’t lick this truck” and “She’ll tell you size doesn’t matter”. Hello sad, blatantly obvious and unfunny sexual innuendo.
Mmmm… edgy!
2 Comments
July 4, 2008 at 12:58 pm
The “It’s Gonna Get Messy” campaign was damn good man. But with their new agency the work sucks. Aiyah. I hear the Indian CD on this is not so good one.
Not even close to edgy.
July 4, 2008 at 4:47 pm
Oh this actually got me interested to look at the all-so-exciting new ad.
Ehem…70% water….100% yaaawwwwning.